Advertising Now! TV Commercials

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Издател Taschen
Брой страници 384
Година на издаване 2009
Корици меки
Език английски
Тегло 1489 грама
Размери 24x19
ISBN 9783822840290
Баркод 9783822840290
Категории Маркетинг, реклама и PR, Икономика, Книги

As Seen On TV!

From Apple to VW, the very best of today,s television commercials

For anyone interested in inventive commercials, this book covers the best contemporary examples from around the world

The very best TV commercials are masterpieces of the art, 30- or 60-second films that make us think, and rethink our attitudes towards a certain brand, product or service. Whether it’s selling the latest Nike sneaker or raising awareness about the danger of speeding, a commercial must communicate its message in under a minute, and only the sharpest creative minds achieve the perfect balance of novelty, entertainment, information and emotional impact. This book-and-DVD package gathers many of the world"s best commercials of recent years, in chapters organized by subjects, such as food & beverage, health & beauty, social & political, technology, and transport. Also included are screenshots, descriptions of each spot, and a credit list.

Over 80 commercials featured in the book are included on the accompanying DVD

About the editor:
Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Illustration Now!, Advertising Now, Logo Design, and Brand Identity Now!

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