It is no surprise that in January, 2010, The New York Times Magazine featured James Patterson on its cover and hailed him as having "transformed book publishing," and that Time magazine hailed him as "The Man Who Can't Miss." Recently, NBC's Rock Center with Brian Williams profiled Patterson's prolific career, AARP named him one of the "50 Most Influential People Who Make Our Days a Little Brighter," and Variety featured him in a cover story highlighting his adventures in Hollywood. In 2011, it was estimated that one-in-four of all hardcover suspense/thriller novels sold was written by James Patterson, he is the first author to achieve five million ebook sales (and is expected to hit ten million in early 2013), and he holds the Guinness record for the most #1 New York Times bestsellers of any author. And his success isn't based solely on thrillers like the perennially popular Alex Cross, Women's Murder Club and Michael Bennett series. Patterson is now also the current bestselling author in the young adult and middle grade categories. He's been called the busiest man in publishing, and that's not just because of his own books. For the past decade, James has been devoting more and more of his time to championing books and reading. From the James Patterson Pageturner Awards, to his website ReadKiddoRead.com, to his College Book Bucks scholarships and his regular donations of hundreds of thousands of books to schools here in the states and troops overseas (see interviews on Fox & Friends, The Dennis Miller Radio Show and CNN.com), Patterson has passed on his passion of books and reading and supported those who do the same. Jim personally funded a major ad campaign re-printing a recent opinion piece on CNN.com about how it is our responsibility to get our kids reading. The ad has run in the New York Times, The New Yorker, and USA Today. Those ads are a call to action to parents to make their kids reading a top priority; and were featured by USA Today here. Patterson believes that we cannot rely on schools, teachers or the government to get our kids reading; only parents can make this crucial change in the reading habits of our kids. Here are links to some interviews on his first-ever dual lay down (two books, one for parents and one for kids, in one day): AOL's You've Got, NBC's "Today Show" with Hoda and Kathie Lee, USA Today and Family Circle, NBC's "Today Show" with Al Roker, as well as an interview with AARP.