Prof. Neviana Krasteva, Dr. Habil., is a member of the American Marketing Association and the European Management Association. She is a professor of Marketing and International Business at the Sofia University "St. Kliment Ohridski" and at the International Business School. From 1999 to 2014 she was a member of the City University of Seattle faculty. She is the author of numerous monographs, textbooks and articles. She has specialized in Russia, Austria, Greece, Denmark, Japan, Israel, Belgium, Germany, the Czech Republic and Hungary.