| Издател | Palgrave Macmillan |
| Брой страници | 288 |
| Година на издаване | 2001 |
| Корици | твърди |
| Език | английски |
| Тегло | 583 грама |
| Размери | 24.1x16.2 |
| ISBN | 9780333947319 |
| Баркод | 9780333947319 |
| Категории | Икономическа литература на чужди езици, Икономика, Книги |
From small start-ups to giant multinationals, from the Mom-and-Pop owned barber shop to Ford, family owned businesses continue to dominate the world economy. Regardless of size, running a successful family firm presents unique challenges, and many fail to survive the transition to the next generation. Here is a practical, comprehensive guide to ensuring success through effective strategic planning. The authors provide a wealth of tested, easy-to-follow tools and techniques for mastering strategic planning for family-owned firms. Filled with real world examples, case studies, checklists, and planning worksheets, the book shows how to deal with a host of emerging challenges--from new technologies and globalizing marketings--by integrating family values and dynamics into sound planning and management.
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